Elite Soccer School
A research-led, mobile-first digital presence built from the ground up for a large-scale sports infrastructure brand operating a network of nearly 150 to 200 football arenas.
Visit live siteThe brief
Elite Soccer School runs a network of nearly 150 to 200 football arenas. Raiwin was brought in to build their entire digital presence from the ground up - not a website refresh, but the whole discovery and booking layer for a brand operating at that scale.
The engagement opened with deep audience research: who was searching for turf bookings, how they were arriving, what they wanted at each stage, and which locations carried the highest intent. Every page was then written and structured around those findings rather than filled with generic copy.
The problem
A network of nearly two hundred arenas is a lot of demand spread across a lot of places, and none of it was being captured coherently. Prospective players search locally, on their phones, with high intent and little patience - and without a presence built for that behaviour, most of it goes to whoever shows up first in search.
The problem was twofold. There was no website architecture that could represent every arena as its own findable destination, and there was no local-search presence to put those arenas in front of the people looking for turf nearby.
What we built
Research came before design. The build itself was mobile-first, with a dedicated page for each arena, and alongside the website we established the brand's Google Business presence from scratch across the entire network, optimising each listing for local discovery.
- Deep audience research before any design decisions were made
- Every page written around real, observed search intent
- A dedicated, findable page for each arena in the network
- A mobile-first build for users booking on the move
- Google Business Profile established across every location
- Each listing optimised for local discovery
Roughly 200 to 300 qualified leads every single day, arriving consistently from multiple locations - with local search established as the single biggest driver of growth.
They didn't start with a design, they started with who was actually searching for turf and why. Every page and every listing came out of that. The Google Business work alone became our single biggest driver of growth, and we're now seeing hundreds of qualified leads a day across locations.Elite Soccer School
