Veda Adventures

The brief

Veda Adventures is Delhi NCR's first open-air adventure park. When the engagement began the park had no online footprint whatsoever - no search presence, no social following, no system for handling the enquiries it did receive. A physical destination that people had to already know about in order to find.

Raiwin took on all six workstreams as one team: the brand identity and rebrand, the website, the graphic design, the Instagram feed, the search and Google Business presence, and a custom-built CRM to hold every lead the other five generated.

The problem

An adventure park is a destination purchase. Families and groups research it, compare it, and decide together - and every one of those steps happens online. Without a search presence the park was invisible at exactly the moment the decision was being made.

The second problem was capture. Even where interest existed, there was nowhere structured for it to land. Enquiries arrived across scattered channels with no record, no follow-up and no way to know which of them ever converted.

What we built

The six workstreams were deliberately built to feed each other rather than run in parallel - the rebrand set the visual language, the graphic design and Instagram carried it, the website gave it a home, SEO made it findable, and the CRM caught everything that came back.

• A full rebrand and identity system for the park
• A website built as the destination for every channel
• Graphic design across brochures, print and campaign collateral
• An Instagram feed grown from zero - 452 posts and counting
• SEO and a Google Business presence built for local discovery
• A custom CRM holding every captured lead in one place