Performance Marketing & AdTech
The paid-media and automation side of Raiwin - ₹1.8Cr+ of ad spend managed across Meta, Google, LinkedIn, X, Amazon and Flipkart, generating ₹6Cr+ in client revenue. Four campaigns below, each judged the only way paid media can be: what went in, what came back, and what a lead ended up costing.
The numbers
Every figure below is taken from live ad accounts, CRM records and marketplace dashboards across B2B, B2C, D2C, EdTech and e-commerce brands.
Total ad spend managed
Meta, Google, LinkedIn, XClient revenue generated
Attributed to managed campaignsQualified leads per month
At peak, single accountCPL reduction delivered
₹800 → ₹30–₹90ROAS on paid social & search
Across ₹30L+ spendPeak marketplace ROAS
20–30x on Amazon & FlipkartFour campaigns, in detail
A real-estate lead engine, rebuilt around an AI ad platform
Real Estate · BeegruThe problem
Real-estate enquiries were costing ₹5,000–6,000 each and fewer than one in five were worth calling. The obvious move - spending more - would only have bought more of the same. The campaigns needed to get cheaper and better at the same time, while the budget doubled.
What we ran
We built an AI-driven AdTech platform to run Meta, Google, LinkedIn and X from one place, then wired the tracking and follow-up around it so no enquiry depended on someone noticing it.
- Campaigns for real-estate projects valued at ₹8Cr+
- Conversions API and Google Tag Manager for server-side attribution
- AI logic for budget allocation and predictive targeting
- WhatsApp, Sheets and email automation across the whole follow-up chain
Spend doubled while cost per lead fell by more than 80%, and 90% of the manual operations disappeared - the same team now handles twice the volume without touching a spreadsheet.
Cutting a logistics CPL by 80% while replacing the CRM under it
Logistics · ShipdelightThe problem
MSME and SME leads were costing ₹800 each, and the CRM carrying them was an expensive LeadSquared licence the business had outgrown. Cheaper leads usually means worse leads - the brief was to get both cheaper and hold quality, on a smaller stack.
What we ran
We moved the pipeline onto Zoho CRM with WhatsApp automation, then rebuilt the Meta campaigns around the segments that actually converted rather than the ones that were cheapest to reach.
- ₹1.5L a month in Meta spend, aimed at MSME and SME shippers
- Zoho CRM plus WhatsApp automation replacing LeadSquared
- Google Sheets reporting on automated email triggers
- Designer and video editor directed for ad quality and brand consistency
An 80%+ drop in cost per lead with no fall in quality, reporting 60% faster, and a CRM bill the business was no longer paying.
Taking a naturals brand from offline catalogue to ₹2Cr online
D2C & Marketplaces · AE NaturalsThe problem
A naturals brand with a real product range and almost no online revenue. Nothing was instrumented - no paid engine, no marketplace presence worth the name, and no social audience to retarget. The whole commercial layer had to be built, then made to pay for itself.
What we ran
Three years running the full engine: paid social and search, marketplace advertising, organic content and a four-person creative team producing against a live calendar.
- ₹30L+ in Meta and Google spend, managed to a ROAS target
- Marketplace advertising across Amazon and Flipkart
- 800+ products taken to market, ₹5L+ closed by telecalling in the first two months
- A four-person team across content, video, design and interns
- The Bangalore Health Camp activation, organised end to end
A brand that started with no online channel finished at ₹1.5–2Cr in revenue, with marketplace advertising returning 20 to 30 times what was put into it.
₹1.5Cr of spend across ten brands, returning ₹6Cr
Multi-brand · B2C, D2C, EdTech, E-commerceThe problem
Ten brands across four very different categories, each convinced their funnel was the exception. Most were not - they were paying for traffic that landed on pages built to describe the business rather than to capture an enquiry.
What we ran
Funnels rebuilt per brand, media bought across four platforms and two marketplaces, and the plumbing automated so results were visible without anyone compiling them.
- English Loka - 3,000 leads in 30 days at roughly ₹60 each
- meta.serves.in, a custom interest and behaviour research tool for Meta advertisers
- CRMs and APIs automated through Zapier, Make.com and n8n
- Sites built on WordPress, Wix and custom code where the funnel needed one
- Brands across sportswear (Omtex), jewellery, healthcare and supplements
Roughly four rupees back for every one spent, across categories that share almost nothing except the discipline applied to them.
What the service covers
Paid media
Campaign strategy, build and daily optimisation across Meta, Google, LinkedIn and X, plus marketplace advertising on Amazon and Flipkart. Budgets from ₹1.5L a month to ₹10L a month, managed to a cost-per-lead target rather than a vanity reach number.
Marketing automation
WhatsApp, email and Sheets triggers wired through Zapier, Make.com and n8n so a lead is routed, recorded and followed up without anyone touching it - the same work that removed 90% of manual ops on the Beegru account.
CRM & tracking
Zoho CRM implementation and migration, Conversions API and Google Tag Manager deployment for server-side event tracking, and attribution that survives the platforms' reporting gaps.
Creative direction
Directing designers and video editors so the ad creative matches the brand and the offer - the half of performance marketing that media buying alone cannot fix.
Across every engagement the pattern is the same: spend goes up, cost per lead goes down, and the reporting stops being manual. ₹1.8Cr+ managed, ₹6Cr+ returned.
